Alterna Haircare: Caviar Anti-Aging Bodybuilding Volume Shampoo (8.5 OZ)
What it is:
A sulfate-free cleanser that builds thickness and volume, protects color, and improves the overall appearance of fine, thin hair.
What it is formulated to do:
This gentle shampoo reduces breakage while nourishing strands, adding volume, and gently cleansing hair. The secret is the Marine Plumping Complex, which contains omega-3 and Seasilk® to strengthen and restore hair’s natural thickness and reduce breakage. Color Hold®, a proprietary technology, locks in hair color brightness.
What it is formulated WITHOUT:
This product is also free of synthetic color, DEA/TEA, and petrochemicals, and is suited for color-treated hair. It is part of the first luxury hair care collection inspired by skin-plumping technology for supremely voluminous hair.
In a consumer test of 30 women who used the CAVIAR Anti-Aging Bodybuilding Volume Shampoo, CAVIAR Anti-Aging Bodybuilding Volume Conditioner, and CAVIAR Anti-Aging Miracle Multiplying Volume Mist (each sold separately) over the course of two weeks:
• 89% said the more they used, the more their hair looked multiplied